7 Easy Must do Steps for Squarespace SEO

easy must do steps for squarespace seo

And so the long debate continues, “Can Squarespace SEO really ever match up to Wordpress SEO?”  Well my friends, the answer is yes, so long as you are setting up your Squarespace site correctly.

I would argue that Squarespace actually has MORE integration for SEO function, it’s just often not laid out right in front of you.  So, I’m here to lay it out for you.  

Here are the ways you can and SHOULD be optimizing your Squarespace website for SEO.

ADD BUSINESS INFORMATION

There are two locations where you need to be adding information about your business.  

The first location is the search engine description.  This is what appears in any search engine excerpt, such as Google.  You’ll want to keep this description short and to the point, and use as many keywords as possible.  State what you do and who you do it for, and make it enticing!  

You can add this description by navigating to Settings > SEO.  The first box that appears is where you'll enter this, called Search Engine Description.

The second location is the site description.  Here you’ll be able to add a bit more information about your business, and include even more keywords as this description can be a longer.

You can add this description by navigating to Settings > Basic Information (not to be confused with business information).  The second box, titled Basic Information, is where you should add your description.

NAME PAGES EFFICIENTLY

Page naming plays a large role in SEO because search engines typically prioritize site title, page titles, blog post titles, and headings.  You can choose to set default title pages by navigating to Settings > SEO > scroll to bottom.  Or, I recommend setting a custom site title for each page.

Within each page you will have two titles: Navigation Title and Page Title.  

Navigation Title is what appears in your menu, so you want this to keep consistent with your branding, as this is what readers will see on your page.

Page Title is what appears in browser tabs and search results.  Use this to promote keywords for search engines.  Keep this as clear as possible so that search engines understand what your page is about.

In order to name your pages, navigate to Pages > Hover over each Page > Click the Settings Gear.  This will bring up a window where you can custom name your Navigation Title and Page Title.

ADD PAGE DESCRIPTIONS

Adding a page description to each of your pages is a way to tell search engines what each of your pages is about.  These descriptions should be rich in keywords that are relevant to the page.

You can do this in the same way that you named each page.  Navigate to Pages > Hover over each Page > Click the Settings Gear.  Below where you named the page is a description box, where you can and should be adding in a relevant description.

USE HEADINGS TO YOUR ADVANTAGE

Similar to titles, search engines give larger headings a higher priority.  The larger headings in Squarespace are defined by “Heading 1” and “Heading 2”.  

Any text formatted with Heading 1 or 2 should be very clear and describe the content on that page.  Following this will allow search engines to detect the content on your page much easier.  This also makes it easier for humans to get a briefing of the content of your page.

You can also add a few “Heading 3” throughout the page to break up the normal text which search engines are not reading.

NAME ALL IMAGES

Even though bots are rather smart (at least I think so), they still can only read text, meaning any imagery going on your site will not be read by bots or search engines.  This is why it is SO important to provide information regarding what the image is.

For each and every image you bring into your site you need to name it using alt text.  Alt text is associated with an image and can be viewed by hovering over the image, however you can also hide the alt text if you don’t want it to be visible.  Search engines will then use this alt text to identify the contents of a page, and include it in relevant searches.

It is best to use short and sweet text that describes the image and relates to your overall site.

ADD TAGS AND CATEGORIES

Tags and Categories should be used for Blogs, Gallery Images, Events, and Products.  Search engines will use tags and categories to scan for relevant information.

Categories should be used conservativly to not confuse readers.  This can be used to divide by content or subject type.  For example if you have a blog, you may want to have categories such as Branding, Web Design, Business, Portfolio.  

  • Categories must be 80 characters or fewer
  • Categories are case sensitive
  • All categories must be entered separately

Tags on the other hand are a little more fun and free spirited, and can be used similar to the hashtag.  If you can see yourself saying #awesomeblog, consider making that a tag.

  • Tags must be 25 characters or fewer
  • Tags are case sensitive
  • All tags must be entered separately

INFORM GOOGLE

Hello, I’m here! Interestingly enough, when you first make a website you have to let google know you exist.  Often people come to me saying they’re not showing up in google, well, that’s because google doesn’t know you yet.  

In order to say hey I’m here, search for Google Webmaster and follow the steps to add your site as a property.  Keep in mind that it can take a few days to take effect.

These tips should bring you well on your way to a Squarespace website with killer SEO.  If you know of any tips that I’m missing, I would love to hear about them in the comments!