DIY Squarespace mistakes and how to fix them
Recently I’ve received quite a few inquires from business owners who have DIY’ed their Squarespace website but it’s just not turning out quite how they’d hoped.
They have incredible content but they’re sure (and I’m sure) their website will not be the selling point for potential clients.
So, I’ve come up with the top mistakes I see on DIY websites, and of course I’m going to teach you how to fix them. Get ready to bring your website from DIY to Designer!
Although I’m sure your website has incredible information, potential clients simply will not take the time to read through your paragraphs of information. They want you to get to the point, and fast! Too much text will simply bore your readers resulting in them leaving your page.
Remember the saying “A picture is worth a thousand words”? This is quite possibly the most important thing to remember on your website. The average viewer does not spend a long time on a website, so this short time needs to be used wisely. Do you want your clients absorbing a few words of text, or do you want your clients absorbing thousands of words through your imagery and graphics?
All designer websites will have a header image on each page which can easily be added by going to the individual page settings. Likewise, smaller imagery and graphics should be purposefully placed throughout your pages to break up text.
NOT ENOUGH WHITE SPACE
White space is your friend! No one likes a cluttered house, so why would anyone like a cluttered website?
Is your text spanning from the left edge of the page to the right? Fix this right away! Insert spacers on either ends of the text so it has some breathing room. Additionally, you can set up the text in columns, like a magazine or newspaper, so viewers don’t have to read across your entire site.
With more white spaces, viewers will be drawn to the important aspects of your website.
NOT SOLVING A PROBLEM
When potential clients come to your site, they need to be very clearly aware of what you do and why you do it. If this isn’t clear on the first page your viewers visit, there’s no chance that they’re staying to look further into your website.
Your homepage should very clearly address a problem and solve it. What problem is it that you solve? Who do you do it for? And what value do you provide to that problem?
For example, “Branding and Website Design for creative entrepreneurs and businesses”
A potential client will think “I am a creative entrepreneur, and I need a website”. Now you have yourselves a viewer continuing on to the rest of your website.
Sometimes less is more, and in the case of header navigation, this rings true. Your navigation should ONLY include actionable items you want your viewers to take.
Do you want them to learn more about your service? Do you want them to purchase your items? Do you want them to contact you? Whatever you want your viewers to DO, is what should be your header navigation.
Giving too many options will merely confuse your viewers. I suggest having a maximum of 5 options in your header navigation.
MISSING CALL TO ACTIONS
Call to Actions are arguably the most important aspect of your page in order to get viewers to do what you want. This goes hand in hand with your header navigation. A Call to Action (CTA) is what you use to guide viewers through your website. The CTA provides them with the optimal path you want them to take.
For example, my CTA is ABOUT>SERVICES>PORTFOLIO>CONTACT. I want viewers to learn about me, then see what services I offer, check out my portfolio, and then contact me.
To implement this CTA I have buttons at the bottom of each page guiding viewers to the page I’d like them to visit next. Without these, your viewers could scroll to the bottom of the page, not see anywhere else to go and peace out!
Ironically, a favicon is SO tiny but yet so important! If you don’t know what a favicon is, take a look at your browser window. I’m sure you have a million tabs open (as do I) and this is exactly why a favicon is so important. Your favicon is the little image on the tab to the left of your website name.
Most people who DIY their site never update their favicon therefore the icon displaying there is the favicon for Squarespace. This is the top indicator that screams "I DIY’ed my website". Update this to your company favicon and you’ll be that much closer to a designer website.
LACKING SEARCH ENGINE OPTIMIZATION
If you haven’t implemented search engine optimization (SEO) throughout your site, how do you expect potential clients to find you! While the rest of your website design is super important, it essentially means nothing if you have no traffic to your site.
SEO, however, is a bit more tricky than a quick fix. That’s why I wrote a blog on exactly how to implement SEO to your Squarespace website.
These simple tricks are sure to bring your DIY website 7 steps closer to designer! However, if the thought of implementing these fixes has you wanting to pull out your hair, simply reach out to me and we can chat about what I can do to revamp your website.